The business card is a great introductory accessory for any expert or professional person and their entrepreneurial or corporate venture. To many prospective clients, a business card is the initial interactive marketing tool that presents a proposal or deal and introduces the recipient of the card to your offers. Therefore, it is imperative to make sure the business card leaves a positive and memorable impression upon the minds of the clients and prospective customers.
A thoughtfully designed card presents more than a company’s contact information and business name. The business card reveals your level of professionalism, builds credibility and trust, and delineates your company and its offers from other competitors in your niche. So, what makes a perfect business card? You should answer this question before designing a business card and giving out pieces of such cards to stakeholders. Here is an outline of the important features that you should follow before visiting your business cards Dubai designer.
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Business Logo Maximization
A business card’s top graphical representation is its logo. Without lots of words, a popular company logo is capable of identifying a product and its manufacturer and thus making a statement without any text or audio material. You should thus consider dedicating one side of your card to the logo, which serves as the visual representation of your company. The logo is an instant eye-catcher and it should get some significant space on the business card to attract the attention of the recipients.
Include Essential Information and Avoid Fluff
Your business card must contain sufficient information to attract the attention of the recipients and leave a memorable impression. You may get tempted to choose a small font and add more information, including slogans, social media profiles info- and more. But that would be an information overload, and the card would become hard to read because of the small font. Apart from including a company logo, name, and service or product offers you should also include the store or office location, your e-mails, website, and phone lines for your recipients to reach you with ease.
Ensure the Business Card Is Legible
A business card that cannot get read well is useless to the users if they can’t decipher the content on it. You should thus choose a proper-sized font that improves legibility. Card designers are often tempted to use small fonts because they’ve got lots of information to include in some business cards. Avoid information overload on your card and use a proper-sized font. Also, make sure that you use vivid colors that will make your card more legible. You should avoid funky fonts that are hard to read and look distorted. Instead, choose a simple font that’s easy to read.
Choose a Proper Card Shape and Size
The amount of information and its layout often affects the orientation and size of the card that you can design. Many cards take a rectangular shape, and they’re the size of common credit cards. Many designers choose to make horizontal information layouts on such cards, but your limitations on design can only be determined by your creativity. If you’d like your business cards to stand out from the rest you can tweak these designs and adopt a design with rounded corners, a square shape, or vertical orientation to enhance the visual appeal of your cards.
Ensure the Card Has a Call to Action (CTA) and Some Attractive Finish
A CTA is not a basic business card requirement. But it is an ideal marketing inclusion that can prompt your card recipient to reach out to you or make a purchase. As part of your CTA, you can include discount codes, a useful tip, an incentive or offer. You may also include a scannable QR code, which can link recipients to company websites. Last but not least, make sure your card has an appealing finish that draws attention. Foil accents, embossed writings or logos, and punched holes are a few of the finishes that improve the card’s visual appeal. You can get more card design tips and hacks and tricks in Dubai from the Brandster Print Company.
Snowboarder, mother of 2, fender owner, International Swiss style practitioner and TDC honorary member. Doing at the crossroads of aesthetics and mathematics to craft experiences that go beyond design.